Take A Bow - Lorde

Posted by Casey Angland - PEAD.PR on 18/03/2014

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Today marks exactly 12 months since Royals, the smash hit penned and sung by an Auckland school girl climbed to the top of the NZ Top 40 Singles Chart on debut. The intervening year has seen the North Shore teen rise from internet sensation to global superstar.

From receiving her first awards at the Silver Scroll and Vodafone NZ Music Awards to the Grammys and Brit Awards, Ella Yelich-O'Connor has certainly made her mark on the world. She’s appeared on countless magazine covers (including Rolling Stone) and signed collaboration deals with the likes of M.A.C.

The worldwide critical acclaim she has garnered in such a short time frame is a testament to her musical talent, as Damian Vaughan of Recorded Music NZ recognises

“It’s hard to believe it’s only been a year since ‘Royals’ topped our charts, and now she’s got four Tuis, two Grammys and a Brit Award under her belt as well as countless magazine covers and collaboration deal,” says Vaughan

“Ella has managed to compose a universal hit with a subject matter and lyrics that people around the globe can relate to. She hit at a time where her unique style and sound came as a breath of fresh air to the industry; her individuality resonates with music fans worldwide and it’s seen her reach phenomenal heights in her career after only 12 months. We look forward to seeing what she comes up with next.”

Key milestones:

  • March 18 2013

‘Royals’ hit #1 on the NZ Top 40 Singles Chart

  • March 21, 2013

‘Royals’ hit Gold x1 (7500 sales)

  • April 11, 2013

‘Royals’ hit Platinum x1 (15,000 sales)

  • May 30, 2013

‘Royals’ hit Platinum x2 (30,000 sales)

  • September 19, 2013

‘Royals’ hit Platinum x3 (45,000 sales)

  • December 5, 2013

‘Royals’ hit Platinum x4 (60,000 sales)

 NZ Official Top40 Chart:

  • ‘Royals’ debuted at #1 in the week ended March 14 2013
  • The hit spent three consecutive weeks at #1 and 13 consecutive weeks in the Top 10.
  • It returned to the Top 10 in September 2013 after it went to #1 on the US Billboard Charts
  • ‘Royals’ has spent a total of 23 weeks in the Top 10.
  • It was the second highest-selling single of the year in NZ for 2013 (behind Blurred Lines).

 Official NZ Artists Top20 Chart:

  • ‘Royals’ debuted at #1 in the week ended March 14 2013
  • It spent a record total of 18 weeks at #1
  • 11 of those weeks were consecutive (also a record)
  • Since its release, it has not left the chart
  • It’s been in the Top 10 on the NZ Artist Top20 Chart for 52 weeks and counting