Posted by on 13/02/2014
New Zealand tourism operators are being warned against a service offering to provide fake reviews to improve their TripAdvisor profiles.
A number of tourism businesses around the country have received an email this week offering as many as 20 false reviews for $297. It is unclear whether the email originates from New Zealand or elsewhere.
Tourism Industry Association New Zealand (TIA) CEO Martin Snedden is strongly advising operators against purchasing fake reviews.
â€œTIA has reported the email to both NetSafe and TripAdvisor. TripAdvisor has said it will investigate the email,â€ Mr Snedden says.
â€œTripAdvisor is an important source of information for travellers in New Zealand and itâ€™s vital that users are able to trust its reviews. We encourage TIA members to provide such excellent service and experiences that visitors will want to post great reviews about them.â€
Travellers also need to be aware that TripAdvisor reviews are open to abuse, Mr Snedden says.
â€œWe suggest they should check a range of reviews and websites, as well as seeking advice from the likes of i-SITE visitor information centres.â€